Category: Internal Communication
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Onboarding in the Time of COVID
My first day with my current employer, Michael Baker International, took place amid the coronavirus pandemic. I realize that my situation is outside the norm; COVID-19 has placed countless employers in the unfortunate position of having to furlough or lay off employees, with some companies shutting their doors permanently. Other organizations, considered essential businesses, have…
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Is the Internal Communications Function Still Relevant?
Recently, a colleague sent me a link to an article entitled, “How to Tackle the Blurring Lines Between Internal and External Communication,” on the International Association of Business Communicators website. The article began with this quote: “Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart…
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A Values-Based Awards & Recognition Program
Awards and recognition programs are a great way to award employees who create great results. A common complaint of corporate awards programs is that only the most conspicuous teammates are recognized. It’s somewhat demotivating to see the boss’ golf buddies win awards year after year, or when the top performance awards go to those who…
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Communications Protocol for Employees
Introduction This document is to guide employees to engage in healthy, effective communications with others on the team in every event or situation. Effective, healthy communications is an organizational imperative that supports us in achieving our company’s goals as well as our own. This document provides guidelines for regular informational messages, as well as more…
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Newsletter Examples
At Our Best was a newsletter for employees of my former company, used to inform, motivate and inspire, as well as to create connections among a geographically dispersed employee base. Cover story about our branding initiative: Articles about marketing materials and events: Announcing honorees of our awards and recognition program: Sharing news about a community…
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Powerful Communications Plans
A communications plan has a few purposes: It helps the stakeholders and sponsors of the project understand and align with the communications approach and actions. It provides a touchpoint for the communications team to ensure all messages related to the project are cohesive and consistent. It serves as a working document to track the execution…
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Short Article Example
Firm Partner Joins Fearless Women on Wall Street On March 8, International Women’s Day 2017, the “Fearless Girl” statue appeared in lower Manhattan, facing down the famous Wall Street bull statue—making a statement advocating for gender diversity on corporate boards. (On the same day, we launched a website to celebrate the #beboldforchange movement.) Fearless Girl was…
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Lead Story Example
Shakespeare’s Mind for the Future Brings Marketing Success “What is past is prologue.” ~ William Shakespeare, The Tempest Some business professionals might assume William Shakespeare’s words to be anachronistic, having more interest to historians than relevance to today’s complex and uncertain business environment. Heidrick & Struggle’s Shakespeare’s Mind for the Future campaign, which recently won the…
Communicating Authentically 